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    Home»Music»Spotify Wrapped 2024: Digging Deeper Into Nigerian Listening Habits
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    Spotify Wrapped 2024: Digging Deeper Into Nigerian Listening Habits

    AdminBy AdminDecember 4, 2024No Comments3 Mins Read
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    Spotify Wrapped 2024: Digging Deeper Into Nigerian Listening Habits

    Spotify’s 2024 Wrapped has arrived, and it’s a deep dive into the hottest sounds and hidden gems Nigerians loved this year. The spotlight falls on Nigeria’s vibrant music scene, a global force to be reckoned with. Here are some insights worth noting.

    Homegrown Heroes Reign Supreme

    For the fourth year running, Nigerian artists have dominated the top 10 most-streamed list, proving the nation’s unwavering love for its homegrown talent.

    Asake takes the crown as the most-streamed artist in Sub-Saharan Africa (SSA) , specifically in  Nigeria, Gambia, and Benin. And it wasn’t just the Gen Z crowd who were hooked – Asake, alongside Burna Boy, Shallipopi, and Seyi Vibez, captivated listeners from 13 to 55+ years old, landing on the top 10 artists list for these age groups.

    Rising stars Ayo Maff and Muyeez stormed the most-streamed tracks list with tracks Dealer and Instagram, proving the industry’s bright future. Young Jonn’s hits Aquafina and Stronger showcased his staying power, while Burna Boy held his own with Higher. It’s a dynamic blend of old and new, driving the industry forward.

    “Spotify is always honoured to showcase the depth of Nigerian music and its incredible talents through Wrapped each year. The seamless blend of generations and genres showcases the unique power of Nigerian music to resonate both locally and globally. It’s inspiring to see how our artists are not just shaping culture at home but also making waves internationally.” says Phiona Okumu, Spotify’s Head of Music, Sub-Saharan Africa.

    Album Charts: A Mix of Fresh and Familiar

    In a surprise twist, Young Jonn’s Jiggy Forever leads as the most-streamed album, followed by Asake’s Lungu Boy. Odumodu’s Eziokwu makes a comeback from last year, while Rema’s HEIS and Asake’s Work of Art also secured top spots, with the latter making a notable return.

    Podcast Picks

    Nigerian listeners are also tuning into a diverse podcast scene. This year, faith based and religious podcasts stand out. Apostle Femi Lazarus leads the pack, followed by motivational shows like Success Addicted Podcast with the voice of Earl Nightingale; Napoleon Hill; Jim Rohn and many more. The Honest Bunch Podcast, Apostle Joshua Selman and Cycasmotivation’s Podcast are also in the top list.

    Nigeria’s Listening Habits in 2024

    • Nigeria’s love for homegrown talent is clear, with a 146% increase in local music consumption over the past year.
    • Lagos, Port Harcourt, and Abuja are the top cities driving Nigeria’s music scene.
    • Religion & Spirituality, Lifestyle & Health, Business & Technology, Arts & Entertainment, and Educational are the top-growing podcast categories.

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