Football stepped into its most stylish form as Chivas Regal, the world’s iconic blended Scotch whisky, hosted an exclusive matchday experience that celebrated football passion, lifestyle, and the collective spirit of football fandom.
The Chivas Watch Party brought together football lovers, cultural tastemakers, and stylish fans for a one-of-a-kind celebration that redefined the matchday experience, the Chivas way.
The event featured an experience where football culture and modern luxury collided. Guests arrived in style through a Red Carpet Regal Fashion Runway entrance, setting the tone for a night that blended passion, lifestyle and sophistication. Adding to the night’s excitement, guests showcased their “Regal Jersey Style” on the Chivas Fashion Runway, with prizes for the Best Dressed Male and Female, including a Chivas-branded merch, personalised bottle of Chivas 12, and an exclusive table at the next watch party.
Welcomed by Chivas hostesses styled as referees, attendees checked in by identifying with the team they supported. Every detail, from the curated setup inspired by the brand tagline “I Rise, We Rise”, to the immersive and engaging fan zones and mixology lounges, captured the heartbeat of the game in true Chivas fashion.
The evening’s atmosphere was elevated by live commentary from Chuey Chu, Ibo Blondie, and veteran sports broadcaster Mozez Praiz, delivering a dynamic half-time banter session that blended humour, analysis and insights. And as the final whistle blew, the celebration continued with an Afterparty featuring DJ Geelincon and electrifying live sets, a toast to ambition, excellence, and the joy of collective success.
The Chivas Watch Party embodied everything the brand stands for community, elevated moments, and collective success. It was about the blend of people, culture, and the smooth taste of Chivas Regal that turned every moment into something worth raising a glass to, because at Chivas, when one of us rises, we all do.
