The collaboration between King Promise and Davido on Bad Habits is the blockbuster event of the season. This is a meeting of two distinct royalties: King Promise, the smooth-voiced singer from Ghana, and Davido, the high-energy 30BG head honcho from Nigeria. The result is a track that perfectly synthesizes their styles. Bad Habits is a mid-tempo Afrobeats tune that explores the themes of indulgence, luxury, and the “bad habits” that come with the good life. It is slick, polished, and expensive-sounding.
King Promise anchors the track with his buttery vocals, delivering a melodic and memorable hook. He plays the role of the seducer, his voice gliding over the beat with a relaxed confidence. The production is tailored to his style, lush chords and a bouncing bassline that leaves plenty of room for the vocals to shine. Then enters Davido, who injects the track with his usual gravelly energy. Davido’s verse acts as a shot of adrenaline, he attacks the beat with charisma, bragging about spending, jet-setting, and living life with zero apologies.
The chemistry between the two artists is palpable. They have collaborated in the past, but Bad Habits feels like their most cohesive effort yet. They trade lines and ad-libs seamlessly, creating a sense of camaraderie that makes the song feel like a conversation between two friends at the VIP section of a club. The lyrics celebrate the “soft life,” resonating with a generation that prioritizes enjoyment and self-care, even if it borders on excess.
Bad Habits is strategically released for “Detty December.” It is the kind of song designed to be blasted from car windows and club speakers. It captures the carefree spirit of the holiday season, where bad habits are not just forgiven but encouraged. The track manages to be both a chill vibe and a party starter, a versatility that ensures it will be on heavy rotation across the continent.
In the broader context, this single reinforces the “Ghana-Naija” musical alliance. It reminds listeners that when the two powerhouses of West African music collaborate, the result is often magic. King Promise and Davido have delivered a track that checks almost every box: star power, melody, and a theme that everyone can aspire to. Bad Habits is pure enjoyment, distilled into three minutes of audio excellence.
