White House Productions has announced that esteemed Nigerian singer and songwriter Adekunle Gold is joining the brain trust behind its forthcoming documentary “The Odyssey”, which will trace the history and evolution of different subcultures within the music, including Were, Sakara, Apala, Juju, AfroJuju, and Fuji, among many others.
Executive Producer Bobo Omotayo heads the documentary’s cast of producers alongside Tosin Ashafa, Papa Omotayo, and renowned director Abba Makama to enhance the documentary’s storyline with his knowledge of the industry, network, and love of Yoruba music.
Currently in production, it will take viewers on an illuminating journey through the history of Yoruba music, its cultural significance, and its impact on Afrobeats. It features some of Nigeria’s most revered music historians, academics, chart-topping artists, music legends, iconic producers, record label owners, and music journalists, both past and present.
Speaking on the documentary, they said;
Abba Makama, Director:
Working with these producers, each with their backgrounds and perspectives has enlivened the creative process. We’ve already captured some incredibly fascinating interviews, and Adekunle Gold’s involvement adds a new dynamic layer to the story.
Bobo Omotayo, Executive Producer:
Our goal from the start has been to make a documentary that gives justice to Yoruba music by showcasing its essence. Our dedication to genuine and diverse storytelling is strengthened by Adekunle Gold’s addition to our team.
Adekunle Gold, Co-Producer:
This documentary is more than simply another project; it’s an opportunity to highlight the history of a sound that has shaped and will continue to shape music culture around the world. Working with the rest of the team, I can’t wait to bring this story to life with authenticity, energy, and enthusiasm.
The team invites potential partners to explore opportunities for innovative and brand collaborations citing a current collaboration with the award-winning photographer Andrew Esiebo. Esiebo has become a part of the crew, capturing unique and intimate moments with the subjects in the documentary, both in private settings and onstage. This captivating collection of images will highlight a distinctive exhibition that underscores these figures’ profound emotion and energy. The exhibition will open alongside the premiere of the documentary, offering audiences a vibrant experience that honours the essence of Yoruba music through both visual and auditory elements.
Photo Credit: Lakin Ogunbanwo
